I'm cheating a bit for this week's Tech Tuesday. I'm posting a link to Amber Jordan's article "Should I use Twitter or Facebook for Marketing my Handmade Business?" over at Handmade Spark. It's a short piece, but full of great links and information for marketing your handmade crafts online. The short of it - Twitter is the way to go.
The key is to make sure that you are using Twitter effectively. "A constant stream of look at me updates will leave you alone in the tweet-o-sphere. You have to learn the tweeting etiquette and use the 80/20 rule. You retweet useful articles, links, interesting tweets made by others 80% of the time and only self promote 20% of the time," says Jordan. It's all about establishing relationships, especially in the handcrafted online sphere. You need to know who you are connecting with before just jumping in to either Facebook or Twitter. So, to help you get started, Jordan passes along a couple of great links: